Value proposition

Ride Extraordinary

We’ve been designing innovative bikes designed and tested in Britain and built without compromise to unlock your potential for over 22 years.

Since 1997, we’ve dedicated ourselves to engineering the extraordinary: innovative, award-winning, trailblazing bikes that inspire confidence and spread joy.

Whether it’s our exceptional eMTBs or mountain bikes, our outstanding gravel or urban bikes, every Whyte is designed to deliver you exceptional handling and ride performance together with proven real-world reliability.

Our first breakthrough bike (the PRST-1) rewrote the rules. And we continue in that spirit; relentlessly seeking and developing the next big performance advantages with pioneering innovations that move you to ride better, feel better and do better.