Value proposition

Founded in Copenhagen, GANNI is a Danish fashion house led by the husband-and-wife duo Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Born from Ditte’s joyful and uninhibited approach to fashion, GANNI embodies a vision of self-expression, empowering individuals to feel like their most confident selves. More than a fashion brand, GANNI has grown into a mindset—

a movement that embraces a community of progressive-minded change-makers with a distinctive, unconventional sense of style, defining the GANNI Girl and ushering in a new era of luxury.

With offices in Copenhagen, Paris, New York, and Shanghai, GANNI is present in over 700 of the world’s most prestigious retailers and operates 70 stores across Europe, the United States, and Asia. GANNI.com delivers to 35 countries globally, including Australia, Canada, and South Korea. As a certified B-Corp, GANNI is committed to progress over perfection, always striving to make better choices in every aspect of the business.

The brand is dedicated to embracing innovation, particularly through its Fabrics of the Future program and circular initiatives. GANNI publishes an annual Responsibility Report, offering transparency on its progress, commitments, and impact as it continues its journey toward a more responsible future.