Value proposition

House of brands and private label supplier of lingerie, swimwear, and activewear.

Playful Promises is an award winning, omni channel business that has successfully developed a range of lingerie and swimwear for every occasion, body type and at a variety of price points. We pride ourselves on offering 90 bra sizes and UK dress size 8-26 (US dress size 4-22).

Our brands:

Playful Promises - Luxury, design led lingerie in 90 bra sizes and UK size 8-26 pants!

Wolf & Whistle - flirty, fashion, affordable price points - also does some E and F cup options for bigger boobies.

Bettie Page - Retro vibes!

Luxe Palm - Simple luxe swimwear.

Peek & Beau -Swimwear for fuller bust and plus size babes - available exclusively at ASOS.

Playful Promises offers a design and manufacturing service for lingerie, swimwear and activewear for high street stores. We produce out of our own factory located in Foshan, China as well as at partner factories. We have worked with most leading British high street chains including Arcadia, River Island, Whistles and ASOS among others.

Lingerie, Swimwear, Garment Manufacturing, Design, and Loungewear